Transforming B2B payments in MENA.
Comfi revolutionises the way businesses transact with each other in the region, letting each party to trade on their own terms and thrive in a digital world.
Our story
“It’s time for a better way”.
After our successful venture, Wings.ae, that was acquired by Amazon in 2015. Our journey to find the next big idea led us to a market gap: the difficulty businesses faced when dealing with smaller SMB buyers.
These businesses experienced longer deal cycles and had to offer heavy discounts and risky in-house credit terms, leading to a substantial loss in potential revenue.
Risk and collections were largely handled using outdated methods - cash, checks, and handshakes all tracked offline, creating a disconnect in an increasingly digital world.
Aiming to fill market gaps and modernise B2B deals, the team founded Comfi, a platform that would not only address the existing gaps but also streamline and modernise the entire deal and payment process.
Our Vision
Transforming B2B deals.
We are dedicated to simplifying and enhancing the flexibility of B2B transactions, ensuring that businesses of all sizes can trade on their own terms and have access to the tools they need to expand.
Our values
It's never just business.
Agility
Working in a startup is like building an airplane in mid-flight; it demands agility, quick thinking, and the ability to adapt to rapid changes.
It all comes down to people
We treat each team member as a shareholder and agree on the direction collectively.
You're the owner
We like to work with like-minded people, those who welcome the uncertainty and challenge as an opportunity to grow and solve independently.
Our story in numbers.
Here is a snapshot of what we have achieved in less than 12 months.
2022
Comfi was founded in Dubai, UAE
30+
Active sellers
400+
Buyers
15
Members
Careers
Find your future.
Apply to the open position if you feel our mission and values worth contributing to.
Our base is
United Arab Emirates
HD15C, In5 Tech, Internet City, Dubai, UAE
+971 54 495 3954
